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[소비자행동] 칸타타 조사(영문)에 대한 자료입니다.
목차
Quantitative Survey on Ready-to-drink coffee product “Cantata”
1. Market Segment Question
2. Personality Questionnaire
3. Interview Guide
Interview Guide
Hypothesis
Quantitative Research
1. Summary of our research
2. Review of Related Literature with APA format citations
3. Target Market
4. Result
Qualitative Research
본문내용
LifeStyle Questionnaire
♣ Questions about “Activity”……
1. Are you joining any school clubs?
ⓐ YES ⓑ NO
1-1. If so, what kind of club are you joining?
ⓐ education
ⓑ music
ⓒsports
ⓓ religion
ⓔetc
2. Do you like shopping?
ⓐ YES ⓑ NO
2-2. what kind of shopping do you enjoy?
ⓐ Fashion and personality
ⓑ Latest fashion
ⓒ Utility
ⓓ Impulse Buying
3. Do you have a hobby?
ⓐ YES ⓑ NO
3-1. if so, what is your hobby?
ⓐ Internet Surfing
ⓑ Computer Games
ⓒ Movie
ⓓ Music
ⓔ Leisure Activities
ⓕ Travel
ⓖ Reading
♣ Questions about “Interest”
1. Are you sensitive to the fashion?
ⓐ YES ⓑ NO
1-1. how is your preference of fashion?
ⓐ Adapting fashion and trends compare to others.
ⓑ Avoiding clothes that is too trendy.
ⓒ Purchasing clothes depend on trend/fashion.
ⓓ Purchasing clothes that is attractive regardless of trend.
2. How do you manage your school grades? (pick two)
ⓐ Participating all the lectures.
ⓑ Previewing and reviewing in order to listen to the lectures.
ⓒ Participating the lectures actively (presentations, questions..)
ⓓ Studying only in exam periods.
ⓔ Acquiring knowledge by books, newspapers after the lectures.
ⓕ I don’t know/ I’m not interested.
ⓖ Others ( )