분야
docx Information about the technology
Company’s vision for the future
Opportunity Recognition
Market Condition
Sales Figures
Competiveness
Company’s strategy
Our think why this company can be succeeded
Export is steadily increasing every year, because of competitive power of price. Exchange rate is considered one of the biggest encouraging factors. Lower export price will strengthen company’s competitive position in world market. Moreover they have been extending their market in China, through establishing a local corporation and building factories. Recently, many of high technology manufacturing bases are moving into China, they can provide their products to customers easily with geographical competitive advantage. They aim to dominate Chinese market and a step forward to be powerful competitors in the global market. Also, they assume that global market size will be 300billion won in 2015.
Opportunity Recognition
First of all, the CEO of Intek IMS Hong-kyoun Shin recognized opportunities from his working experience. In his personal history, he worked for a measurement system company in the trading and development department for about 20 years. Thus, he had good access to the information about the industry of measurement system ,and he was able to specialize this information though his experience. While he was working for the previous company, he frequently wondered why there was no Korean measurement system in the market although the company was not satisfied with the foreign products. With his enthusiastic personality, he finally decided to start his own business. An initial capital was 5 million won which was his severance pay with personal
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