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분야
pptMedia Exposure
NOBODY KNOWS…
Competition Overview
Still,
NOBODY KNOWS…
Now in Korea, “CYCLE BOOM” 1
Now in Korea, “CYCLE BOOM” 2
But,
NO Popular Cycle Competitions
We Know…
Many Popular Marathons We Know
Perceptual Map on Outdoor Leisure Activities
‘s Position Change !!
Operation Strategy 1
Operation Strategy 2
Sponsorship Strategy
Sponsorship Strategy 1
Sponsorship Strategy 2
Sponsorship Strategy 3
Sponsorship Strategy 4
Promotion Strategy 1
Promotion Strategy 2
Expected Result
Date: 5. Jun. 2009. ~ 14. Jun. 2009. (10 days)
Course: Seoul, Gongju, Jeongeup, Gangjin, Yeosu, Geochang, Gumi, Danyang, Yangyang, Chuncheon (10 cities – 1,411km)
Host: KSPO (Korea Sports Promotion Foundation)
Management: Tour de Korea OC, Korea Cycling Federation
Official Participants: 21 Teams (Domestic 7 / Foreign 14), 210 Players
Level: Level 2 designated by Union Cycliste Internationale
History: 3 Years
Now in Korea, “CYCLE BOOM” 2
The government remarked, “bicycle is one of the most accessible approaches to achieve the national vision, ‘green growth’.” As it promised to give full support for stimulation of bicycle-riding which will be the major source of green growth, it has established some laws to improve cycle-riding environment and policies to build facilities.
The government stated that it will spend about 1.2 trillion by 2018 to establish 3,114-km-long bicycle trails.
The government planned to build 1,296-km-long bicycle trails near around 4-river construction sites as one of the nation-driven policy.
Expected Result
Cycle Competition
for Some
Domestic
Outdoor Festival
for Everyone
Asian No.1
Cycle Festival
Course Design on 4 Rivers
Multi-Operation
Diverse Sponsorship for Scale
Aggressive Promotion
