분야
pptSwot analysis
Current status
Compared to other brands
-UNIQLO, GIORDANO
Global brand Marketing Strategy
-Low-cost price
- Large retail store policy
-Diversification of distribution
Channels
-No Sale Policy
[LAB]
-most essential line
-non-age products
-Identity of the
premium products
Line
[MD SIGN]
-mean : multi
disciplinary design
-well-fitted denim
Swot analysis
Strengths
Threats
-Global brands, domestic
attacks
-Casual zoning, market
demand plummeted in
Weaknesses
-Lack of high value-brand
-Congestion revenue
Opportunities
-Rating high on the consumer
market with UCC
-Sourcing Diversification
-A variety of consumer group
