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분야
ppt2. Motivation
3. Research Objective
4. Questionnaire
5. Survey Result
6. Conclusion
- The future direction of LG CSR
Welfare facilities 47%
Scholarship committee 19%
Improvement of environment 15%
- Long-run strategies of company
Ensuring social image
High quality human resource
Making inroads into the world market
- Need of CSR outside advertisement
84% agree
- CSR awareness is low but
they agree company have to do social responsibility
- Ranking of LG = 3rd place
- Who knows CSR activities that LG co. do = 25%
Many of them think that have influence on
company image positively
- Who don’t know CSR =75%
Investing of welfare facilities & ensuring
social image are important
Our Conclusion
- If LG increase CSR activities and have
public relations
- It will be positive effect on LG company image
- So, awareness about LG will be raised
