소개글
Ryanair(라이언에어) 경영전략(영문)에 대한 자료입니다.
목차
- Mission & Vision
Who is the CEO?
External Environments Analysis – Porter’s Five Forces
External/Internal Environments Analysis – SWOT
- All about Strategies
- Evaluate CEO
Organizational Structure
Ryanair’s Culture
Conclusion
본문내용
Strong reputation in public.
High load capacity aircraft.
Advantage in the gain of market share.
Sought out routes-network.
The low cost leadership
Total dependence on the CEO Michel O'Leary.
Customer relationship is
aggressive
Tied up cash with the purchase
of new aircraft
Poor employee relations.
New routes were possible to found out.
EU Expansion.
International airlines collaborated.
Online selling of tickets
ex) Forward integration.
Entry of new players in the industry.
Fluctuation in fuel prices.
Substitute transportation such as
cars and high speed trains.