분야
docProduct Design
Tangible attributes
Intangible attributes
New Products
Secret
For one
SWOT Analysis
Promotional Mix
Advertisement
Public Relation
Personal Selling
Sales Promotion
Advertisement Design
7. How you buy cosmetics of man?
① Internet 15 7.5%
② direct buy 100 50%
③ visit sell 0 0%
④ Given present 30 15%
⑤ And so on
(Include of not buy) 55 27.5%
According to the result of question number 7, the men usually buy their cosmetics directly buying behavior and given cosmetics as present and the women overwhelm directly buying behavior.
8. Which is the most effective medium for you while you make a decision to buy?
① TV 54 24%
② Magazine 10 20%
③ Internet 9 15%
④ Subway 0 4%
⑤ hearsay 40 13%
⑥ And so on 8 3%
According to the result of question number 8, the most effective medium for men and women while they make a decision to buy is TV. The women are affected by hearsay and magazine, and the men are affected by internet and magazine for men.
9. What price that you think appropriate?
① under 15000won 24 12%
② under 30000won 86 43%
③ under 50000won 54 27%
④ up to 50000won 36 18%
According to the result of question number 9, the price that participant think appropriate hold over fifty percent under 30000 won. And in the second place is fewer than 50000 won. This factor is said that the most of women is less affected price of cosmetics. But if the cosmetic for men is so expensive, the selling is rapid decrease
10. Do you have an intention to buy the cosmetics again even if their prices go up as 20000won?
① Yes 40 20%
② No 160 80%
According to the result of question number 10, eighty percent of people express negative answer if the cosmetics prices go up as 20000 won.
11. Which factors do you think have to be improving after an increase of price as 20000won?
① Design 14 7%
② function 90 45%
