소개글
[경영정보시스템, MIS] 애플비, 트래블러시티에 대한 자료입니다.
목차
1.Description of the companies and mission
2.SWOT / Business model / Management challenge
of Applebee’s
3.SWOT / Business model / Management challenge
of Travelocity
4.Collocation of two corporations
5.Recommendation and Conclusion
본문내용
Carside service
Low calories
3. Neighborhood concept
- Familiar image
4. Humanism
Niche market
(Concentration)
2. Data mining
3. New campaign
1. Too many competitors
Ex) Outback, TGI Friday etc.
2. Unpredictable situation
Ex) Mad cow disease
Swine flu
Economic crisis
1. Many subcontractor
2. Link with portal site
3. To be able to chase moving of e-user