소개글
[경영정보시스템] NetSuite CRM 성공전략에 대한 자료입니다.
목차
1 NetSuite’s Overview
2 SWOT analysis & Business model
3 CRM in Business
4 NetSuite’s barriers & Proposal
본문내용
1998 NetSuite founded by Larry Ellison and Evan Goldberg
2000 Creates world’s first integrated SaaS suite application
2003 Expands internationally
2006 5,000+ customers
2007 IPO on NYSE—ticker symbol “N”
2008 Introduces NetSuite OneWorld
2009 Delivers SuiteCloud Platform
Mission Statement
To provide web-based integrated business systems
What They Do:
Provide integrated, web-based business applications to growing and mid-sized businesses
Include solutions for Accounting/ERP, CRM, and eCommerce
Over 5,400 customers – the largest base of integrated, on-demand customers
Single integrated system
360° view of the Customer
Real-time visibility across the enterprise
Modular Implementation
Increase sales and revenue
“NetSuite has given us a 360-degree view of our customers and led to several million dollars in additional revenue”
— Mike August, Vice President
TMW Systems
Reduce Costs
Saves more than $200,000 annually in transaction costs
Eliminates $70,000 a year in IT costs
- Jim Graham, CEO
Full Source LLC
Improve efficiency and profitability