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분야
pptI. What is P&G?
II. Current Models of P&G
Customer Relationship Management
Supply Chain
III. Problem
Ⅳ. Process for Solution– 3 Applications
1. Data Warehousing
2. Data Mining – Association Rule
3. Simulation
Ⅴ. Conclusion
- Conducting over 15,000 research every year
- Getting how to serve and communicate with consumers
Utilizing Social network- community
- Sharing private stories among customers on the community
One to one calling service
- Asking customers about the difficulty of using products
- Providing information
Using i2 CRM Solutions
- Improving customer service and order management efficiencies
- Providing multiple levels of automation to match all customers' capabilities
Inefficient supply system
Failed to read differences in customer demands in specific locations.
: Excess of inventories and shortage of specific products
Expect which products will be needed
concerning with target customer preference
Construct discriminatory supply data system
Major customer
Female students who are attending Ewha women university.
Their purchasing pattern
They usually buy more women products such as Venus, Always,
Tampax compared with other branches
