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분야
ppt2.Who Is Our Target?
3.STP - Segmentation
4.Target Characteristics - Demographics
5.Target Characteristics - Psychological factors
6.Target Characteristics - Others
7.Marketing Strategy
8. Homepage
9. Blogs
10. Newspaper
11.Mileage card/Coupon
- CRM, co-parents
- Recommendations and reviews(women marketing-sharing)
2. Providing information
- Information on product
: price, menu, facilities, place, café, trained educators
- Useful information for mothers
: Recipe for the homemade food or snacks
“Advertising” of Marketing communication
(mass media)
Authority → high reliability
Good to deliver information(reading)
Advertisement with article form
/Article with advertisement form
Moms are interested in components related to living
Moms want to save money for her family
Mileage card
: Saving some percent of purchasing price and allow to use it as money
“Delayed Reward” of Sales Promotion
