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분야
pptx2 When will it be done?
3 What will it cost?
4 Who will do it?
5 How will it be masured?
Service component
Image and reputation
Branding
Positioning
Benefits bestowed
Guarantees and after-sales services
Quality
List price or normal price
Discounts
Concessions
Value for money
The cost of travelling to and from the attraction
Method of payment
Credit
Price/quality trade-off
To attract more first time visitor
To increase per head spending by visitors
To monitor the effectiveness of the marketing activity
that is undertaken
To use special events to attract more repeat visits by
people within the attraction’s own region
