소개글
[경영학] 넥센타이어 경영전략(영문)에 대한 자료입니다.
목차
1.Introduction*
2.Nexen’s recent achievements*
3.Missions of Nexen Tire*
4.Types of Control*
5.Balance Sheet*
6.Evaluation of innovative managerial practices*
7.Internal environment*
본문내용
Company Heroes:
Byung-Woo Lee, Hyun-Bong Lee, Hong Jong Man
Emphasis on Environmental motivation
Effective Organizational Communication
Downward communication
Upward communication
Three types of control:
Feedfoward Control
Financial Control
Operational Control
Important roles of Information System
Web Sites
To gather information form the customer
1) Organization culture
Trust management
Marry parker Follett
Hawthorne effect
eco-friendly management