분야
ppt2.pleasure
3.fashionable
4.enjoyment
5.stylish
Romance, Personal life, Fashion and beauty, Pop music(Stars)
Adorno Theodor
Standardization
Same core structure
Pseudo-individualism
Peripheral frills, stylistic variation
standardized trend of fashion, beauty, and lifestyle
ELLE GIRL December 2009
Introduction of Leopard pattern as a HOT trend (172p)
Exposure of Leopard pattern (30 times)
Introduction of Leopard pattern items
Malls which have Leopard pattern items
Candid shots of stars with Leopard pattern items
“Active” readers
People(readers) create their own identity
by consuming certain items which differentiate from others
Magazine helps differentiate individuals
패션잡지 미국 「보그(Vogue)」에 나타난 패션 저널리즘. 남수현, 2007.
한국 소비자의 현시적 소비형태에 대한 연구: 장보드리야르의 시뮬라시옹 개념을 중심으로. 이은정, 2003.
80년대와 90년대 청소년 잡지에 나타난 소비 이데올로기 연구: 과 를 중심으로. 차승민, 2001.
Popular culture –Introductory Perspectives. Marcel Danesi, 2008.
