소개글
[마케팅전략] ING GROUP의 마케팅 전략에 대한 자료입니다.
목차
1. Instruction of history & present Company.
2. Position of enterprise & industry.
3. Principle of company & belief
4. Direction of marketing strategy
5. Activity & marketing instance.
6. Vision of company & Aim.
본문내용
Marketing examples & sponsorships of ING corporationING sponsors various running events, including the world-famous Netherlands & the Czech Republic soccer team. ING has various national and international sport sponsorships. Sport plays an important role in ING’s sponsorship policy. Sport establishes national and international links and brings people together. ING also uses sport sponsorship as an important marketing tool. ‘ING winning youth football 2009’ in link wih ING sponsors has longstanding sponsorship for THE world Cup soccer contest in 2010 (the Republic of) South Africa In F1 grand prize contest, ING is known as the sponsor of Confederation.
Marketing examples & culture sponso rships of ING corporation
① ING chooses to promote its sponsoring policy at culture field. Our sponsoring programme vary from partnerships with large cultural institutions to events, and from cultural investments to supporting activity of culture art
② ING financial.co will lead save for trees.
"ING Goes Green" We have also drawn up sector-specific policies in order to prevent or limit our indirect impact on the environment.
Seoul citizen with children has joined for " Having my tree." campaign
Marketing examples & culture sponsorships of ING corporation
③ Convey a message to warm heart of love for neighborhood with Kimchi.
Hold in charity event “Making of lovely kimchi”
To celebrate 20th anniversary for go into the korea, ING financial hold in making of 20 thousand lovely Kimchi.