[호텔경영론] Zen Backpackers(영문)

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레포트 > 경제경영계열
2010.10.27
21페이지 / docx
2,100원
63원 (구매자료 3% 적립)

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소개글

[호텔경영론] Zen Backpackers(영문)에 대한 자료입니다.

1. Introduction
- Team Information
2. Project Design
- Objective
- Project Overview
3. Zen Backpackers
1) General Information
- Location and Transportation
- Size and Facility
- Characteristic
- History
2) Specific Information
- Management Philosophy/Background
- Physical Environment
- Production of Profit
- Reservation System
- Marketing Strategy
- Organizational Structure
- Customers’ Opinion
4. SWOT Analysis
- SWOT Analysis
- Improvement Direction
5. Conclusion

본문내용

2) Physical Environment
● Rooms
- Twin Rooms / Dormitory Rooms
- Comfortable and clean beddings

● Living Room
- Free WIFI access
- Air conditioning
- 42" PDP plazma TV (with a huge selection of movies)
- State-of-the-art computer with free internet access
- Electronic game console
- Mini billiard table and other games

● Kitchen
- Cooking facilities (Gas range & oven)
- Rice cooker
- Dish washer
- Microwave oven
- 2 refrigerators with complimentary fresh ingredients

● Bathroom
- 2 Bathrooms – One for public and one in a room
- Free shampoo, soap, toothpaste and towel
- Hot shower available 24 hours
- Electronic Bidet

● Other facilities
- Laundry room
- Smoking area
- Security system

3) Production of Profit
● Room Rates

Single: 50,000 won per person
Twin 30,000 won per person, 60,000 won per room
Triple 25,000 won per person

4-bed or 6-bed room

The owner did not provide us with detailed information about profits; it should be confidential for a small sized guest house like Zen Backpackers, in order to keep the management method from being taken by competitors in the same industry. However, the only thing he mentioned was only 30% of the total profit becomes net income.

4) Reservation System
Travelers can make a reservation directly through its own website and well-known accommodation searching websites made by foreign intermediaries. If guests make a reservation through travel-related booking websites, the owner pays the website businesses as much as 10 percent of the room rates that were charged to the customers. Moreover, visitors can visit Zen Backpackers on

#Zen #호텔경영론 #경영론 #Backpackers #호텔

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