소개글
[마케팅] 컨버스화 마케팅 전략(영문)에 대한 자료입니다.
목차
1.introduction - Who are you, converse?
2.analysis - How are you, converse?
3.Strategy -How will you do, converse?
4.marketing -What did you do, converse?
5.result - How did you, converse?
본문내용
Converse AllStar® lunched in 1917,
Carles H, Chuck Taylor was sponsored AllStar® by Converse
technical cooperation with SPRIS during 10 years (1996~2005)
SPRIS:Cooperation with Everast,
Airwalk, etc.
CONVERSE:Lunched Original Converse
Shoes for Anyone & Common shoes
Shoes for Students or Children
→ Converse shoes wear in school uniform generally
New Product /
Existing Consumer
Existing CONVERSE consumer , 1318, Univ. Student
New CONVERSE shoes – Clothes (Cross selling)
Retail store, E-mall
Exhibition + Experience + Playing = Diffusion of TUNING CULTURE