소개글
[마케팅] 카페베네 마케팅전략(영문)에 대한 자료입니다.
목차
1. Introduction
2. Environment
3. SWOT Strategy
4. STP Strategy
5. 4Ps
6. Team’s future prospect
본문내용
Direct Competitive Companies
- StartBucks
- Coffee Bean
- Hollys Coffee
- Tom N Toms
- Angel-in-us Coffee
- A Twosome Place
- Pascucci
inDirect Competitive Companies
- Dunkin Donuts
- McDonalds
- PARIS BAGUETTE
- Mister Donut
- Happy -----------
- Etc.
Main customer – 20~30s old, devotee, find some composure, and place to meet.
Other segmentation – traditional, well-being / segmentation for men / star marketing, PPL / menu segmentation
A number of member store -> A number of target customer
Broad market targeting strategy
Market development rather than product development