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분야
pptx2.Industry Analysis
3.Company Analysis
4.Zara’s Global Expansion
5.Strategic Recommendation
Maintaining Brand or Design Leadership
Exploiting Entry Barrier
& Low Supplier Power
Efficient Supply Chain Management
Ask and monitor
what customer wants
Take a counter-intuitive approach
Young, fashion school graduated designers
85% of one production is done through the season
in-house production
rapid product turnover
1361 stores in 65 countries
Low advertising cost
Many promotions to increase turnover
260 raw material suppliers in Spain
No outsourcing
Using its own fabric and dyes
Centralized distribution facility
Short delivery time
Products manufactured & designed only in Spain
Shipped & sold in1,361 stores over 68 countries
# of stores & sales concentrated in Europe
Recent entry & expansion in Asian Market
Growth in Asia
Increase in selling space in Asia at a rate that
more than doubles the
increase in selling space for the group
