추천자료
기업간 연계와 기술혁신(LVMH, 루이비통, 코냑, 헤네시, 모에샹동, 사례)
[경영전략] LVMH 성공전략
[경영전략] LVMH 성공전략
[국제경영] 성주그룹 mcm 전략경영
패션브랜드 빈폴, 패션브랜드 리바이스(Levi`s), 패션브랜드 나이키(Nike), 패션브랜드 샤넬(Chanel), 패션브랜드 루이비통(루이뷔통), 패션브랜드 아디다스(Adidas), 패션브랜드 베네통, 패션브랜드 구찌
[루이비통][루이뷔통][Louis Vuitton]루이비통(루이뷔통, Louis Vuitton)의 역사, 루이비통(루이뷔통, Louis Vuitton)의 경영구조, 루이비통(루이뷔통)의 이니셜과 로고, 루이비통(루이뷔통)의 판매 전략 분석
Dr.Jart `해브앤비` 해외 진출 전략 분석
[국제경영] 성주그룹 MCM 전략경영
[다국적기업론] LVMH의 전략
명품기업의 조건과 명품시장의 현황 브랜드마케팅전략 및 전망00
소개글
[패션경영] 루이뷔통 모엣 헤네시(LVMH)의 경영전략(영문)에 대한 자료입니다.
목차
1.The Group
2.The company
3.The Organization
4.Fashion & Leather Goods
5.Sales of LVMH
6.Global retail stores of LVMH
7.Revenue by states of LVMH
8.LVMH SWOT Analysis
9.Strategy for success
10.Fashion & Leather goods
11.History of LVMH in Korea
12.Business strategy of LVMH in Korea
13.Present state of LVMH
본문내용
Louis Vuitton Malletier (1854)
-Activities : Trunks, leather goods, ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, books
Loewe S.A. (1846)
-Activities : Leather goods, ready-to-wear, silk accessories & fragrances
Céline (1945)
-Activities : Ready-to-wear, leather goods, shoes and accessories
Berluti (1895)
-Activities : Shoes, leathergoods and accessories
KENZO S.A. (1970)
-Activities : Ready-to-wear, leather goods, shoes & accessories
Givenchy S.A. (1952)
-Activities : Haute couture, ready-to-wear, shoes, leather goods & accessories
Marc Jacobs International LLC (1984)
-Activities: Ready-to-wear for men & women, leather goods, accessories & fragrances
Fendi SRL (1925)
-Activities : Ready-to-wear, leather goods, accessories & fragrances
StefanoBi SRL (1991)
-Activities : Shoes
Emilio Pucci SRL (1947)
-Activities: Ready-to-wear, accessories, eyewear, perfume
Thomas Pink LTD (1984)
-Activities : Shirts, ties & accessories
Donna Karan (1984)
-Activities : Ready-to-wear for men & women, childrenswear, accessories
NOWNESS, L.L.C. (2009)
-Activities : Luxury lifestyle editorial website
1991, First inroad in Korean market
1997, Consolidation of Guerlain & CD Korea
2003, Organization of Korea Comité Colbert
2004, First entry of ‘benefit’ in Asia
2010, Now, First entry of ‘Louis Vuitton’ into duty-free shop is being considered