소개글
[마케팅] 남성 섹슈얼리티 광고(영문)에 대한 자료입니다.
목차
1.Androgyny
2.Metrosexual
3.Ubersexual
4.Crosssexual
본문내용
In 1994, a British journalist Mark Simpsons used the term ‘Metrosexual’
Refers to a young man living around a metropolis, interested in feminine life style such as fashion, beauty, cooking, interior, etc.
Have confidence in their feminity
Money
Contains both advantages from ‘Macho’, and ‘Metrosexual’
Masculinity emphasized
Tough + Gentle