소개글
[국제경영] 사우스웨스트항공의 경영사례(영문)에 대한 자료입니다.
목차
1. Introduction of SWA
2. Management Philosophy
3. Strength of SWA
4. Sources
본문내용
Herbert Kellerher is CEO of Southwest airlines known as differentiated leadership ability. Kellerher created unique organization culture focuses on human relationship.
Dear customer,
I’m very sorry to hear that you would never use our service
from now on
①Servant’s Heart!!
Follow The Golden Rule
Adhere to the Basic Principles
Treat ohters wiht respect
Put others first
Be equally
Demonstrate proactive
Customer services
Embrace the SWA Family