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[객실관리론] 부산의 호텔분석과 동아호텔 경영 전략에 대한 자료입니다.
목차
1.Introduction
2.Analysis of Busan Hotel
3.Necessity of Donga Hotel
4.Financing & Expected Income
5.Analysis of Donga Hotel
본문내용
Ground 15층
Under ground 2층
275room
Banquet
Business Center
Restaurants
Wedding
Pride as International Event Center Hotel
The largest Facilities
in Busan
Spacious
underground
car park access
Lack of differentiated marketing, positive publicity
No upgrade of facilities
Lack of staffs service mind
"Visit korea year"
2010-2012
Various international events are held
Labor day in China & Golden Holidays in Japan
Low awareness
No Renovation
Estimated cost and financing plan
Outside remodeling costs + Inside remodeling +
Interior remodeling + Facilities remodeling = a total 600 million won
Room 250 * 1000000 + Outside(100 million) +
Inside (100,000,000) + Other Facilities (150 million) = about 600 million won
Dong-A University: 600 million won (100%)