볼보트럭의 미국시장 진출(영문)
분야
docx2. Why has Volvo been so committed to entering the U.S. market?
3. Why have European producers had difficulty achieving success in the United States? Why have U.S. producers had limited success in Europe?
4. What approach has Volvo taken to penetrating the United States? What has Volvo done right? Done wrong?
5. What should Volvo senior management do in 2000?
Volvo management think those who can succeed U.S. can do it anywhere in the whole world. Therefore, U.S. market is very important for Volvo. The importance of U.S. market can be seen from its sales that highest compared to other regions. In order to be successful in this global industry, a manufacturer must have a major presence in all the major markets, including the U.S. market. To show its strong position, Volvo had to lead in the U.S. truck market.
3. Why have European producers had difficulty achieving success in the United States? Why have U.S. producers had limited success in Europe?
The U.S. market was dominated by conventional trucks whereas Europe favored
