소개글
[국제경영] 구글의 중국진출(영문)에 대한 자료입니다.
목차
1.Case overview
2.About Google
3.About China
4.Philosophical approaches
5.To keep their mantra
6.Conclusion
본문내용
When Google censor the materials, it is still in the Google index itself. But the post-processing has removed it from any results shown to the user
- Users know that some information were blocked
To provide more information, Google tried to shift service to Hong-Kong by redirecting search traffic in China to unfiltered Hong-Kong page.
Right Theories
“they should not pursue actions that violate [fundamental] rights”
Fundamental rights refer to “rights that transcend national borders and cultures, and this includes free access to all information.
Need to consider Google’s role as the search engine giant in the society.
Continuous fight against Chinese government may trigger world-wide controversy, which may even change the government’s attitude
Q 3)
If all foreign search engine companies
declined to invest directly in China due
to concerns over censorship,
what do you think the results would be?
Who would benefit most from this action?
Who would lose the most?