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분야
pptSummary
Case Discussion Questions 1
Case Discussion Questions 2
Case Discussion Questions 3
Case Discussion Questions 4
Q & A
1) The high productivity of Komatsu
2) The rise in the value of the dollar
3) The Third world crisis
Question 1-1.
To what extent is the competitive position of Caterpillar against Komatsu dependent on the dollar/yen exchange rate?
Because of the rising in the relative values of the dollar and the yen, Komatsu priced its machines as much as 40 percent below Caterpillar's prices by 1985. So, many consumers chose to forgo Caterpillar's superior after-service and support. Instead, bought Komatsu product.
- Solution
1. Expand overseas parts procurement ratio
2. Transmigrating the plant to other countries
3. Through diversification of products to meet diverse needs
4. Increasing productivity and lowering cost
