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분야
docx2.Research question
3.Survey Design
4.Result & Analysis
5.Demographic Question
6.Conclusion
◊ What is the effects of consistent commercial model on customer's buying behavior : Focused on beverage advertisements.
◊ Which is customer’s standards in beverage selection?
◊ Are customers affected by commercial model in building of brand image?
◊ Are customers affected by commercial model when buying beverage?
Survey Design
The object of survey What is the effects of consistent commercial model on customer's buying behavior : Focused on beverage advertisements.
Population University students
Sampling University students who have been experienced buying and drinking ‘광동 옥수수 수염차’ and ‘남양 십칠차’
Period of conducting survey 2010. 05. 14 ~ 2010. 05. 20
Selected Area Such an university town; Shinchon, Hoegi (Where a lot of floating population)
Survey Method SRS Method
