소개글
[마케팅원론] 보랏빛 소가 온다 Purple Cow 마케팅의 의미에 대한 자료입니다.
목차
1.Who is Seth Godin
2. Purple Cow = Remarkable
3. Perception
4. Personal influence
5. Idea diffusion curve
6. Seth Godin’s marketing strategy
본문내용
‘interpersonal communication’
; word-of-mouth communication 구전커뮤니케이션
How does the successful business innovation spread ?
& How are most consumers influenced by this theory?
1. Targeting 스니저 & 얼리 어텝터.
2. To keep no.1 rule, Remarkable fatcors is to develop and support.
3. Natural input to the public through the rumor is to affect. (입소문)