분야
pptx02 / Present condition of KIA individual car design Research Process
03 / One car for whole life suggestion future car concept
concentrate on product design, but also business strategy that design enterprise.
In the Quality age to design age, KIA aim at jump as a global top brand based on design management.
we came up with a new automobile design for families, where the family can feel as a one.
The main concept came from how an orchestra was located. In an orchestra, communication between the conductor and the instrument part is very important.
As you can see, in the middle of the car, the driver’s seat is located, not in the left-upper side of it. And as the orchestra surrounds the conductor to interact and communicate, in this car, the other family members could easily interact and communicate with each other and the driver since the seats has been re-located.
