분야
ppt2. Overview
3. Industry trend
4. Profiling
5. Competitor analysis
6. Identifying Core competence
7. conclusion
by Steve Jobs
and put into 10 lessons:
Design focus
Believe in Job
Forgetting the past
Apple is the best
Take critics to your heart
No defeat
Every detail is important
Steve Jobs- indispensable
High security
Being dominate
The rapid growth Smartphone Market
Research in Motion(RIM) released the Blackberry 2004
Apple released the iPhone on july 2008
In terms of full-fledged mobile internet devices,
differentiate against existing mobile phones
In 2009,
Global Handset Market Growth : -7.9%,
Smartphone Market Growth : 24%
In 2010,
The entire mobile phone market, accounting for 21%
Expected to be 40% in 2013
ipad-its battery life
is 10 hours, touch
screen. It can be used to
surf the Internet, for emails,
download files, and watch
movies/videos, and many other
applications are available.
The base model (16gb) is the cheapest at $499,
32gb at $599
64gb will retail for $699.
Sold in Apple stores
284 alone in the United
States and several authorized
dealers as well as retainers.
The product can also be
bought online for
example
in Amazon.
heavy advertisement for
the launch of the product-title picture on the official apple website
however no TV ads yet billboards
for the product
