분야
pptx2.Why Chile?
3.Environment analysis
4.Competitors
5.STP
6.4Ps
Young generations are very sensitive
From Dramas, Singers, Songs to Products
http://www.youtube.com/watch?v=XNNjSeKjyqs
Aimed entry mode
Mutual Licensing with local wine company : Mutual sales, ‘Wine in Korea and 막걸리 in Chile’ (Almost 0 tax on 막걸리 in Chile)
Expected effects
We : Easier access to distribution channels and Chilean market with Local firm’s reputation
Local firm : Product diversification in Chile, easier access to Korean market through us
Local inherent dinner culture
From 9~10pm with alcohol
Many kinds of mixture alcohol drinks
Korean Wave
Rising preferences of Korean culture, language and products among young generations
Embassy says,
“About 50 fan clubs and rapidly spreading Korean wave by university students play an important role through internet”
Samsung and LG shop say,
“Attractive music videos of Girls’ generation and 2NE1 raise up actual sales at store”
