소개글
[국제경영] 한국 막걸리의 베트남 시장 진출 전략(영문)에 대한 자료입니다.
목차
1.Corporate & Product Introduction - 참살이탁주
2.Country Introduction - Vietnam
3.Vietnam – Political background
4.Vietnam – Economical background
5.Vietnam – Cultural background
6.Recent News
7.Our New Entry Mode
8.Conclusion
본문내용
The Representative :
강석필 (Intangible cultural asset)
Location:
Gyunggi-do Gwangjoo-si Silchon-myun
Korean Wine Manufacturing Company
The First Eco-Friendly Rice Wine
Single-party State
: Communist Party of Vietnam
The National Assembly
: Domestic and foreign policies, Socio-economic challenges, Policies on defense and security of the nation
International Integration
: 1995 ASEAN (1995), APEC (1998), WTO (2007)
NEWS SUMMARY
INTERNATIONAL : Noi Bai - HAN (Ha Noi - Capital), Tan Son Nhat - SGN (Ho Chi Minh City), Da Nang - DAD (Central Vietnam)
Domestic : Phu Bai - HUI (Hue City), Cam Ranh - CXR (Nha Trang City), Duong Dong - PQC (Phu Quoc), Pleiku - PXU (Pleiku City), Phu Cat - UIH (Qui Nhon) Lien Khuong - DLI (DaLat City), Buon Me Thuot - BMV, Ca Mau - CAH, Tra Noc (Can Tho City) - VCA, Rach Gia - VKG (Rach Gia Province), Co Ong - VCS (Con Dao) , Dien Bien Phu - DIN, Cat Bi - HPH (Hai Phong City)