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분야
pptx2.Offensive Principles
No.1
No.2
No.3
3.Examples
Kodak
FedEx
WSJ
So, important one is..
Principles No.2
Find a weakness
in the strength of leader and attack
Find a overlooked weakness in the strength
Clearly offensive warfare is a game for only the most determined and skillful marketing people. But you can greatly increase your chances of success by careful analysis of the leader’s strength.
