![[mis] 사브 SAAB Consolidating Touchpoints system-1](http://images.happyhaksul.com/thumb/499/498297-0001.gif)
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![[mis] 사브 SAAB Consolidating Touchpoints system-6](http://images.happyhaksul.com/thumb/499/498297-0006.gif)
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분야
hwpIntroduction
Main Subject
Q1. Explain how implementing a CRM system enabled Saab to gain a competitive advantage.
Q2. Estimate the potential impact to Saab’s business if it had not implemented a CRM system.
1. Accounting system
2. Order fulfillment system
3. Inventory system
4. Customer service system
Q3. What additional benefits could Saab receive from implementing a supply chain management system?
Q4. Model Saab’s potential supply chain.
Q5. How is Saab’s CRM implementation going to influence its SCM practices?
Conclusion
Main Subject
Q1. Explain how implementing a CRM system enabled Saab to gain a competitive advantage.
SAAB provides its customers with various customer services. Customers can contact with SAAB through speically designed networks whenever they need help. SAAB offers customers many attractive solutions for customer's needs like customer service, repairment, assurance and so on. Especially, Homepage of the SAAB has information of the dealers so customers can quickly solve their problems when they are stuck into urgent situation. Also, SAAB classified the informations of the dealers according to their location. It makes customers use its customer service easier and faster. and SAAB has its own assurance system offering repairment when buyers of the SAAB maintain their car with manual SAAB provided.
Q2. Estimate the potential impact to Saab’s business if it had not implemented a CRM system.
The potential impact to Saab's business if it had not implemented a CRM system is devastating. Without the ability to create a consolidated customer view, Saab would be unable to coordinate sales and marketing efforts, improve selling techniques, or
