소개글
[경영정보시스템, mis] 델 Dell MIS 사례 분석에 대한 자료입니다.
목차
1. INTRODUCTION
2. DELL PREMIER
3. CASE ANALYSIS
- SCM
- ERP
- CRM
4. SWOT ANALYSIS
5. RECOMMENDATION
6. CONCLUSION
본문내용
1994 Founded by President Michael Dell
1987 Foundation of The first overseas branch office in the UK
1989 Crisis of Memory chip’s excessive stock
1990 Sale by Intermediate dealer(Com USA, Best buy)
1992 2000 million dollar sale attainment
1993 Crisis by rapid growth (Evacuation of Intermediate sale business)
1994 Foundation of Japan branch office (Asia market advance)
1996 The Internet sale start
1999 Sale the first place attainment in the U.S.A
2001 Market share the first place attainment
(the second place – compaq)
2006 3 quarter market share the second place attainment
(the first place – HP)
Orders put on Premier are automatically routed to higher managers for approval which eliminated paperwork and delays.
Access to Dell’s own on-line internal technical support tools which is actually used by Dell’s Support personnel when a customer calls for help.
Premier sites can integrate with - Microsoft (Biztalk)
Oracle, Peoplesoft , SAP ,etc .
참고문헌
www.marketingteacher.com
http://finance.yahoo.com/dell.inc .annual
www.hp.com
Rubric Investor Relations> Financial information
Art technica