소개글
[국제비즈니스] Johnson&Johnson(존슨앤존슨)의 중국시장 진출 전략(영문)에 대한 자료입니다.
목차
1. World Medical Device Industry
2. J&J in Global Market
3. Spotlight on Emerging Chinese market
4. Threats From China
5. J&J in China Market
6. Suggestion & Conclusion
본문내용
“ We believe our first responsibility is to the doctors, nurses, patients who use our products and services. Also, we constantly strive to reduce cost in order to maintain reasonable price of products equipped with high quality. ”
J&J Medical China was founded in 1994.
The first medical company in China that acquired the certificate of all Chinese related government permission.
It is a leader in a variety of fields.
There are two significant business sectors. Life Scan and Women’s healthcare.
JJMC invested a huge amount of money to R&D in China. Established center in Shanghai 2001, in Beijing 2005.
Social Responsibility activities such as support to the Olympic.