분야
ppt2.Current Situation
3.Current Marketing Strategy
4.Our Proposals
5.Conclusion
400 Billion won
Anti-depilatory Shampoo Market: 130 Billion won, three times bigger than 2 years ago. (2007: 4.6% => 2009: 14.3%)
Increasing rate of women depilation: 73% increase between 2001 to 2008, almost two times more than that of men(49%)
- Maintain a hair care
shampoo rather than
depilation cure one
- For 20’s women who
Often perm & dye their hair
- Stick to the current price
10,000 won / 500 ml
Stick to current Distribution Channel
Product Image Repositioning
Introduce a New Product
More Frequent Advertising
Customer Evaluation Panels
