소개글
[경영학] 에버랜드 서비스 마케팅 사례(영문)에 대한 자료입니다.
목차
Slected company - everland
About everland
BCG Matirix
Competitor Analysis
7p - Product
7p - Promotion
7p - Place
7p - Process
7p - Physical evidence
7p - People
Tangible Spectrum
Gap - provider Gap3
Continuum of Evaluation
for Different Types of Product
Perceived Risk
Risk reduce strategy
Service Quality Dimension
Where does this service idea come from?
New Service from Edu-club
Service Blueprint
Customer wating time management
Pricing strategy
본문내용
- focusing on customer-friendly strategy
train their every employees in every
service area
Everland employees
call customer as 손님 not 고객
provides
customized membership
ex. premium membership,
senior membership ,
babymembership
Safari, Flower festival, Indoor water park ‘Caribbean bay’
The workers are the people who knows
better than anyone that what we need,
cutting off unnecessary items
Consist with field workers and with their
ideas innovation