분야
pptxLexus introduction
Present condition of imported car in domestic market
Target market
STP Analysis
SWOT Analysis
Contents 2
BCG Matrix
4P Mix
Conclusion
Reference data
Q&A
2. Affordable compared to
competing products
3. Increased awareness
4. One-Stop Service
1. Traditional weak
2. Low popularity in
Korea market
1. Lexus is in a position to
consolidate its presence in
foreign markets
2. Special consumption tax cut
렉서스 www.lexus.co.kr(Kor)
렉서스 www.lexus.com(U.S)
렉서스(세계를 삼킨 거대한 신화)
한국수입자동차협회 http://www.kaida.co.kr
Kevin Lane Keller, “Strategic Brand Management: Building
Measuring and Managing Brand Equity”
(Upper Saddle River, 2008)
http://blog.naver.com/ksg460/30041460605
http://km.naver.com/list/view_detail.
php?dir_id=90301&docid=33199974
http://cafe.naver.com/kkuproject.cafe?iframe_url=
/ArticleRead.nhn%3Farticleid=39
http://blog.naver.com/pka0112?Redirect=Log&logNo=80035420049
http://zoominsky.com/400
