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분야
pptx1.1 Back ground
1.2 Best firm in Europe
1.3 In emerging markets
1.4 Challenging time
1.5 Current action plan
2.ANALYSIS
2.1 Value Chain
(secondary)
2.2 Value Chain
(primary)
2.3 5-force model
3.SWOT
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4.RECOMMENDATION
Nokia's 1100 handset has reportedly racked up "over 200 million sales" since it launched in 2003 (to 2007)
SYMBIAN
Nokia’s mobile operating systems for mobile devices and smartphone
In 2008, the former Symbian Software Limited was acquired by Nokia
In February 2010, The symbian platform was officially made available as
open source code
Device based on Symbian OS accounted for 36.6% of smartphone sales
in 2010 Q3
1. New Executives
Change of CEO : Due to decreasing market share of Nokia in smartphone market.
2. N8
Nokia released its new smartphone model, N8.
3. MEEGO
Nokia released MeeGo 1.1 and will ship its first MeeGo-based device in 2011, betting on the Linux platform’s ability to compete against high-end rivals to take action against decreasing market share of Symbian.
4. 3D Mobile Phone
Intel and Nokia decided to establish an institute to develop 3D smartphone which will go well with their new OS, Meego.
