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분야
docx2. Structure and Navigation
3. Visual Design
4. Interactivity
5. Functionality
-McDonald: McDonald web site design is just like common web site. There are logo and menu bar on the top left. McDonald web site background is full of orange color and there is a big rib picture in the middle of background, so everyone can knows what this web site. But the important thing is audience’s convenience. Good visual design is high quality, appropriate, and relevant for the audience and the message it is supporting. McDonald’s menu bar is very small, so users may be inconvenient to click the menu. It is important to evaluate web site from beginning page. But McDonald’s first page is unnecessary large, so audiences have to use scrolling. Also, McDonald’s background color gives unnatural and artificial feeling.
-Burger king: Unlike McDonald, Burger king has a good visual design. When audiences visit this site, there are no unnecessary things and they can search for the information they want in the begging page. On the top of main page, there are three buttons; ’Fun’, ‘Food’, ‘King’. Audiences can find the information they want by using this buttons. If they manipulate these buttons, they can order the web site just as what they want. This feature gives audiences not only convenient functions but also enjoyable visual effects. And unlike McDonalds, menus that users want to use are ordered very usably with right sized pictures; also if you put the point on the picture, picture makes sounds that give users visual and auditory comfort. Layout is a double-edged sword: on the one hand, it is the expression of a framework that actively shapes the web designer. On the other hand, as the designer adapts that framework to projects, layout is the means of content delivery. Burger Kings’ Web site is very simple and easy to use. This simplicity is not that remarkable if you look at the expression of a framework view. But as method of content delivery, Burger Kings’ web page is outstanding.
-McDonald’s improvement: If Designer
