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분야
ppt2.Concepts
3.Purpose
4.Methodology
5.Analysis the Lecture
6.Conclusion
intention Merchandise
Colors
Presentation style
Awareness of fixtures
Path finding
Sensory qualities of materials
Lighting
It makes determine purchase
4 times more likely.
Data Collection techniques
semi-structured interviews enable the "seeking of insight“
semi-structured interviews were based around the use of visual stimulus material
Selection of Fashion brands
The ultimate selection of fashion “brands” included in the research was driven by interviews conducted with fashion-oriented young female (not themselves studying fashion), also selected brands were ones that featured within department stores around the interview location.
Used brands – Armani Jeans, Max Mara, Miss Sixty, Polo Jeans.
