분야
pptx2.Heineken Overview
3.Promotion of Heineken
4.Market Competition
- Always put customers first
- View beer as a way of expressing one’s individuality
- Try to create appropriate social, emotional environment for drinking beer Presently rank in No 1 brand in many regions
Carlsberg
- World’s fourth largest brewery group
-Competing markets: 3 areas Northern & Western Europe / Eastern Europe / Asia
- Carlsberg beer portfolio contains more than 500 brands
ex) Carlsberg, Tuborg, Baltika, etc
