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분야
pptxPricing Goal
Cost Structure
1.Up Front Cost
2. Product Cost
3.Pricing Strategy
Dynamic Pricing
Pricing Models
4.Expected Effects
on each Stakeholder
IDP-PME 1,750 won
PS-PMC 2,450 won
According to the statistics, the price needs to be set in the RAP area
The real targets of RADYPASS are expected to be Office workers….
But the survey samples are still University students :
relatively free of Rush hour stress
! A large percentage of our samples showed dissatisfaction towards the transportation payment system currently in service.
!! Showed positive responses toward paying a larger amount of money to a newly suggested system such as RADYPASS.
In conclusion, the Pricing needs to consider 2 different groups that are :
-willing to pay a higher price
-reluctant to paying a higher price
Dynamic Pricing
Under assumption that
RADYPASS is a Mobile Phone related device
Extra charge : Rush hours (50 won)
Discount : Most unused hours
