[회계원리] 대한항공과 아시아나 항공 재무분석(영문)

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레포트 > 경제경영계열
2011.04.06
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[회계원리] 대한항공과 아시아나 항공 재무분석(영문)에 대한 자료입니다.

I. The Introduction
II. The Industry's Feature and Non-Financial Analysis
1. The industry's feature
2. Non financial analysis
III. Financial Analysis on Ratios
IV. The Conclusion

본문내용

In order to get an answer for our question, we made SWOT analysis on both firms. The edge Korean Air has over its competitor came from various factors. It not only had more aircrafts and service routes, but also had higher reputation in the global market. The firm is involved in 'Sky Team', the group of alliances in global airline industry, which allowed it to provide customers with better service routes. Also, they had a better know-how in the freight sector. Asiana Airlines also had some better aspects. The service quality is believed to be the world-class level. Its aircrafts are relatively newer. The firm is now trying to gain market shares on Chinese airline market. Those factors are the ones Asiana Airlines has as advantages.
However, the results show that advantages Asiana Airlines has are insufficient. Korean Air is still a market leader in airline industry. It not only has more advantages than Asiana Airlines but also has more powerful advantages.

III. Financial Analysis on Ratios
There are lots of financial ratios related to a firm. Each ratio consists of different kinds of indexes, therefore it shows various aspects of the company. Of course, ratios do not perfectly represent the firm. As mentioned above, non-financial factors can also affect the firm. However, it does not mean that financial ratios are useless. Ratios reflect the performance and the situation of the firm. Analyzing ratios

#재무분석 #회계원리 #아시아 #항공 #대한항공

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