소개글
CJ 미디어 media 기업분석(영문)에 대한 자료입니다.
목차
1.What is CJ media?
2.Channel information
3.VISION & MISSION
4.CJ media’s Strategy
5.Accounting Analysis
6.CJ media representative program
7.Why cable TV success
8.Future business plan
9.Why do you have to invest?
본문내용
Cable TV broadcasting has sustainly grown since it operated there are 14.2milliion member. Like this, it is firmly located in fee-charging
Multi channel service now.
As increasing the number of members, the ads costs is sharply increasing.
The size of ads market reached about 700billion won.
There are two main reason the demand for cable TV ad is growing dramatically
1.It is possible to transmit messages by exact traget.
2. It is using the CPRP which stands for cost-efficiency as a
index of ads. This is better way than ground wave TV