소개글
[경영정보시스템] paris baguette(파리바게뜨)의 경영정보 사례(POS와 ERP 시스템을 중심으로)(영문)에 대한 자료입니다.
목차
1. About P.B & History
2. E.R.P system & P.O.S system
3. Happy Point(CRM)
4. S.W.O.T Analysis
5. Suggestion & Recommendation
본문내용
standardize the process from procurement
decrease the unnecessary inventory
Act flexibly to sales and improving production process
Achieve economy of scale with other SPC brands
S
* Efficient shop management
* Offer diverse products
* Strong brand image
* Comparative advantage in product freshness
* Credit score (happy point card)
* Target customer not specified
* High startup cost
* Not a customer friendly homepage
* High prime cost compared to its competitors