![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-1](http://images.happyhaksul.com/thumb/524/523208-0001.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-2](http://images.happyhaksul.com/thumb/524/523208-0002.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-3](http://images.happyhaksul.com/thumb/524/523208-0003.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-4](http://images.happyhaksul.com/thumb/524/523208-0004.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-5](http://images.happyhaksul.com/thumb/524/523208-0005.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-6](http://images.happyhaksul.com/thumb/524/523208-0006.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-7](http://images.happyhaksul.com/thumb/524/523208-0007.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-8](http://images.happyhaksul.com/thumb/524/523208-0008.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-9](http://images.happyhaksul.com/thumb/524/523208-0009.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-10](http://images.happyhaksul.com/thumb/524/523208-0010.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-11](http://images.happyhaksul.com/thumb/524/523208-0011.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-12](http://images.happyhaksul.com/thumb/524/523208-0012.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-13](http://images.happyhaksul.com/thumb/524/523208-0013.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-14](http://images.happyhaksul.com/thumb/524/523208-0014.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-15](http://images.happyhaksul.com/thumb/524/523208-0015.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-16](http://images.happyhaksul.com/thumb/524/523208-0016.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-17](http://images.happyhaksul.com/thumb/524/523208-0017.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-18](http://images.happyhaksul.com/thumb/524/523208-0018.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-19](http://images.happyhaksul.com/thumb/524/523208-0019.gif)
![[국제경영] 콘티넨탈 항공(Continental Airlines)의 국제경영전략(영문)-20](http://images.happyhaksul.com/thumb/524/523208-0020.gif)
분야
pptxVISION STATEMENT
MISSION STATEMENT
EXTERNAL ANALYSIS - PESTLE Analysis
SWOT ANALYSIS
CPM MATRIX
IFE MATRIX
SWOT MATRIX
SPACE MATRIX
Functional Structure
Management Policy
Department of Human Resources
Human Resource Concerns
Continental’s ESOP system
Production/Operation Concerns
The Go Forward plan
Analysis based on the Go Forward Plan
Recommended Strategies
WO Strategies W5,S4 make innovative and customer friendly booking system
“We recorded net income of $459 million for the year
ended December 31, 2007, as compared to net income of $343 million for the year ended December 31, 2006.
The improvement in net income for 2007 was primarily
the result of higher revenue. However, our results for
the year were adversely impacted by a significant
increase in fuel prices and a special non-cash charge of
$104 million to increase our deferred tax asset valuation allowance. The increase in fuel prices in recent years has caused most U.S. domestic carriers to reduce capacity
and increase fares.”
