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[마케팅] 사우스웨스트항공 Southwest Airline의 서비스 운영관리 분석(영문)에 대한 자료입니다.
목차
1.History
2.Mission
3.CEO
4.Who does SWA compete
5.How does SWA compete
6.FUN
7.Point-to-Point
8.Hub-and-Spoke
9.Point-to-Point
10.Low Cost & High Efficiency
11.Results
12.Quick Turnover
13.Arising Problems
14.Suggestion
15.Let’s Talk About it!
본문내용
The mission of Southwest airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To our Employee
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
SOD in Dallas HQ
Manage overall traffic flow
Give permission not decision
Ops Agent
Perform turnaround
Operations coordinating 12 ops departments
Ops supervisor
Check flight schedule before due time
Decision maker
Help ops agent with turnaround ops