소개글
[경영학] IBM 협동전략(영문)에 대한 자료입니다.
목차
Part 1. IBM
Part 2. Cooperative strategy of IBM
Part 3. Conclusion
본문내용
Comprehensive relationship
Tectonic shift in the market landscape
The firms intended to cooperate on server technologies so that Sun’s solaris operating system could run on IBM’s servers and eventually on its mainframes.
Gaining ground on Hewlett-packard in the battle for leadership in the global server market is a key objective for this cooperative arrangement.